I’m currently open to full-time senior-level product design roles based in San Francisco. Remote is preferred, though I’m also open to hybrid (2-3 days a week).

In my most recent role, I’ve been focused on scaling Meta’s business design system, Geodesic, and helping teams work smarter, not harder. My goal has always been to make design systems feel less like a set of rules and more like an ecosystem that evolves with the people using it.

Some of the work I’m proud of:

💜 Elevating System Health & Quality: Launched a unified design system tracker and audit model that surfaced major parity gaps and set a roadmap to reduce them by 10%.

💜 Accelerating Efficiency: Led a collaborative effort to automate a 6-12 hour manual process to just 45 seconds (~99% gain) by optimizing component search across Figma and the Geodesic design system site.

💜 Improving Discoverability: Rebuilt the Geodesic site information architecture to streamline navigation, improving usability and contribution by an estimated 10-20%.

💜 Standardizing Documentation: Created playbooks, templates, and principles that reduced inconsistencies, improved clarity, and boosted adoption of design standards across platforms.

I’m passionate about design systems that enable quality, collaboration, and emerging AI-driven patterns. I love finding ways to make systems more intentional, adaptive, and human. If your team values thoughtful systems and the craft of scaling design, I’d love to connect! ↓

💼 My UX Portfolio: https://www.francesliddell.com