Currently seeking a new lead product design role.

Currently seeking a new
lead product design role.

Currently seeking a new lead product design role.

FRANCES LIDDELL-RODRIGUEZ

UX Product Design Lead

San Francisco, California 94134

email. francesliddell@live.com

www.francesliddell.com

EXPERIENCE //

EXPERIENCE //

UX Lead Designer, Design Systems / May 2023 – Present

Lacework. San Francisco, CA • Remote


I drive key initiatives and strategies to ensure the maturity and scalability of the Trellis Design System. I maintain system libraries and documentation while shepherding feature teams in best practices. Additionally, I establish success metrics and goals aligned with company OKRs, communicate them to secure stakeholder buy-in, and manage the design system backlog and roadmap to prioritize the needs of feature teams.

UX Lead Designer, Design Systems
May 2023 – Present

Lacework. San Francisco, CA • Remote


I drive key initiatives and strategies to ensure the maturity and scalability of the Trellis Design System. I maintain system libraries and documentation while shepherding feature teams in best practices. Additionally, I establish success metrics and goals aligned with company OKRs, communicate them to secure stakeholder buy-in, and manage the design system backlog and roadmap to prioritize the needs of feature teams.

Senior Product Designer, Internal Tools / Feb 2021 – Jan 2023

Twitter. San Francisco, CA • Remote


My research-led approach increased user efficiencies, improved team velocity, product accessibility and usability across design efforts for the Revenue Productivity and Observability Experience teams.

Senior Product Designer, Internal Tools

Feb 2021 – Jan 2023

Twitter. San Francisco, CA • Remote


My research-led approach increased user efficiencies, improved team velocity, product accessibility and usability across design efforts for the Revenue Productivity and Observability Experience teams.

Lead Product Designer, Customer Adoption / Nov 2019 – Feb 2021

New Relic. San Francisco, CA • Hybrid


I led the design of the commerce and consumption UX that presents customers with subscriptions, enables purchases and demonstrates how system usage effects costs.

Lead Product Designer, Customer Adoption

Nov 2019 – Feb 2021

New Relic. San Francisco, CA • Hybrid


I led the design of the commerce and consumption UX that presents customers with subscriptions, enables purchases and demonstrates how system usage effects costs.

Senior Product Designer, Cloud Security / Jul 2017 – Oct 2019

Cisco Umbrella. San Francisco, CA • Hybrid


I designed experiences that empower network and security admins with tools to efficiently manage and maintain secure systems. Additionally, I managed the Umbrella Design System.

Senior Product Designer, Cloud Security

Jul 2017 – Oct 2019

Cisco Umbrella. San Francisco, CA • Hybrid


I designed experiences that empower network and security admins with tools to efficiently manage and maintain secure systems. Additionally, I managed the Umbrella Design System.

Senior Product Designer, eCommerce / Jun 2015 – Jun 2017

BigCommerce. San Francisco, CA • Hybrid


I created solutions merchants use to perform ecommerce processes including channel/product listing management, payments, checkout, discounting, shipping, orders and conversion rate optimization.

Senior Product Designer, eCommerce

Jun 2015 – Jun 2017

BigCommerce. San Francisco, CA • Hybrid


I created solutions merchants use to perform ecommerce processes including channel/product listing management, payments, checkout, discounting, shipping, orders and conversion rate optimization.

Product Designer, Mobile / Dec 2012 – Jun 2015

Workday. Pleasanton, CA • Hybrid


I specialized in designing various experiences for Workday Mobile users on tablet and phone devices.

Product Designer, Mobile

Dec 2012 – Jun 2015

Workday. Pleasanton, CA • Hybrid


I specialized in designing various experiences for Workday Mobile users on tablet and phone devices.

SKILLS //

SKILLS //

Software: Figma, Framer, Photoshop, Illustrator, Google Suite, Keynote


Expertise: Accessibility, Design Systems, Design Thinking, Information Architecture, Interaction Design, Mobile UX, Prototypes, Responsive Web, Typography, Usability, UI/UX, User Testing, Visual Design, Wire-framing, Critique, Collaboration, Design Advocacy, Design Leadership, Mentorship, Planning, Strategy


Industry: B2B, B2C, Business Tools, SAAS, Cybersecurity, Developer Tools, E-commerce

ACTIVITIES //

ACTIVITIES //

Frontify, Designers in Front / 2023

First featured designer


Judge, AAU Winter Show / 2022

Part of judging committee for MFA/BFA graphic design portfolios


Presenter, BRIDGEGOOD + Twitter / 2021

Presented resume tips for junior designers


Design Mentor / 2020 – Present

Pro-bono 1:1 sessions with designers


Revision Path Podcast, Episode 209 / 2017

Podcast Interview


Revision Path, Are HBCUs Preparing the Next Generation of Desig… / 2016

Interviewee


For Harriet, The Culture: 26 Apps Created by Black Women... / 2015

Workday, mobile app features


Panelist, GeekGirlCon / 2015

So...You Want to Work in Tech?, tech panel


The $1 Prototype: A Modern Approach to Mobile UX Design... 2014

Be a Hero, mobile app concept


HOW Magazine, Turn Downtime into Playtime / 2010

Interviewee

EDUCATION //

EDUCATION //

Master of Fine Arts, Graphic Design / Sep 2003 – May 2007

Academy of Art University. San Francisco, CA • GPA: 3.2

Master of Fine Arts, Graphic Design

Sep 2003 – May 2007

Academy of Art University. San Francisco, CA • GPA: 3.2

Bachelor of Arts, Graphic Design / Aug 1997 – May 2001

Jackson State University. Jackson, MS • GPA: 3.6

Bachelor of Arts, Graphic Design

Aug 1997 – May 2001

Jackson State University. Jackson, MS
• GPA: 3.6

CERTIFICATION //

CERTIFICATION //

Certificate, Mobile UX/UI Design / Nov 2013

San Francisco State University. San Francisco, CA

Certificate, Mobile UX/UI Design

Nov 2013

San Francisco State University. San Francisco, CA

Certificate, Design Leadership / Jul 2019

Cooper Professional Education. San Francisco, CA • Credential ID: 13822465

Certificate, Design Leadership

Jul 2019

Cooper Professional Education. San Francisco, CA • Credential ID: 13822465

I'm currently available for new opportunities. Feel free to reach out.

LET’S CONNECT

I'm currently available for new opportunities. Feel free to reach out.

LET’S CONNECT