RESUMÉ /

I am currently seeking a new team where I can serve as a lead, staff or principal (IC5+) product designer. If my background is a fit for your organization, I'd love to hear from you.

FRANCES LIDDELL-RODRIGUEZ

UX Product Design Lead

San Francisco, California 94134

email. francesliddell@live.com

www.francesliddell.com

EXPERIENCE //

UX Lead Designer, Design Systems / May 2023 – Aug 2024

Lacework. San Francisco, CA • Remote

Drove initiatives to ensure the system’s maturity and scalability. Designed effective tokens and components with comprehensive documentation, guided feature teams towards best practices, and identified opportunities to enhance their understanding of design systems. Managed system libraries and documentation, guiding feature teams in adopting best practices.

Partnered with engineering to introduce keyboard accessibility to Lacework UI, achieving approximately 70% coverage across all pages and 89% level AA WCAG compliance across the product.
Led the migration to a new component library, achieving 94% compliance, and defined the product vision for the Trellis Design System, aligning with the Senior Design Manager on feature team prioritization.
Implemented a component contribution process, reducing design debt by 62%, ensuring consistent use of design system office hours, and achieving a 4.5/5 rating for component ease of use and a 5/5 rating for documentation helpfulness.
Developed success metrics, goals, and initiatives aligned with company OKRs, capturing them on the roadmap and driving results.
Defined visual design language during product redesign, managed transitions between libraries, and secured stakeholder buy-in through collaboration with cross-functional teams on pattern implementation and planning.

UX Lead Designer, Design Systems
May 2023 – Aug 2024

Lacework. San Francisco, CA • Remote

Partnered with engineering to introduce keyboard accessibility to Lacework UI, achieving approximately 70% coverage across all pages and 89% level AA WCAG compliance across the product.
Led the migration to a new component library, achieving 94% compliance, and defined the product vision for the Trellis Design System, aligning with the Senior Design Manager on feature team prioritization.
Implemented a component contribution process, reducing design debt by 62%, ensuring consistent use of design system office hours, and achieving a 4.5/5 rating for component ease of use and a 5/5 rating for documentation helpfulness.
Developed success metrics, goals, and initiatives aligned with company OKRs, capturing them on the roadmap and driving results.
Defined visual design language during product redesign, managed transitions between libraries, and secured stakeholder buy-in through collaboration with cross-functional teams on pattern implementation and planning.

Senior Product Designer, Internal Tools / Feb 2021 – Jan 2023

Twitter. San Francisco, CA • Remote

Drove impactful changes that enhanced internal user experiences, influenced product roadmaps, and streamlined internal processes. Collaborated closely with cross-functional teams to plan, design, test, and ship research-driven solutions tailored to internal customers.

Increased engineering team velocity by 55% by driving internal processes to enhance collaboration and knowledge sharing, including bi-weekly UX + Observability Experience leadership meetings, monthly design + engineering reviews, working sessions, and 1:1s with product and engineering teams.
Achieved level AA WCAG compliance across most components, ensuring accessibility standards were met, with 100% of new features planned or built using the new design system.
Promoted the adoption of the Feather Design System within Observability Experience and Revenue Productivity through proof of concept proposals and driving system integration.
Migrated 90% of components to the Feather Design System and actively engaged with the Feather Design Systems Core Team weekly to discuss guidelines, propose solutions, and contribute to the development of internal tool components.

Senior Product Designer, Internal Tools
Feb 2021 – Jan 2023

Twitter. San Francisco, CA • Remote

Increased engineering team velocity by 55% by driving internal processes to enhance collaboration and knowledge sharing, including bi-weekly UX + Observability Experience leadership meetings, monthly design + engineering reviews, working sessions, and 1:1s with product and engineering teams.
Achieved level AA WCAG compliance across most components, ensuring accessibility standards were met, with 100% of new features planned or built using the new design system.
Promoted the adoption of the Feather Design System within Observability Experience and Revenue Productivity through proof of concept proposals and driving system integration.
Migrated 90% of components to the Feather Design System and actively engaged with the Feather Design Systems Core Team weekly to discuss guidelines, propose solutions, and contribute to the development of internal tool components.

Lead Product Designer, Customer Adoption / Nov 2019 – Feb 2021

New Relic. San Francisco, CA • Hybrid

Led the design of a consumption experience that enabled customers to understand how their system usage impacted their plan costs. Oversaw the design of a commerce experience that helped clients navigate subscriptions, plans, and pricing, empowering users to select, purchase, and manage their plans effectively.

Crafted e-commerce workflows that significantly improved ease of use, achieving a user rating of 4.25 out of 5 compared to 2.25 for the previous UI.
Boosted task completion rates by over 25% compared to the existing interface and earned unanimous preference from all study participants over the current UI.
Conducted accessibility and usability assessments, identifying gaps in user experience and creating new components or variations to support e-commerce use cases.
Participated in an internal design mentorship initiative, working with a mentee to establish measurable goals, set a meeting cadence, and identify strengths and growth areas.

Lead Product Designer, Customer Adoption
Nov 2019 – Feb 2021

New Relic. San Francisco, CA • Hybrid

Crafted e-commerce workflows that significantly improved ease of use, achieving a user rating of 4.25 out of 5 compared to 2.25 for the previous UI.
Boosted task completion rates by over 25% compared to the existing interface and earned unanimous preference from all study participants over the current UI.
Conducted accessibility and usability assessments, identifying gaps in user experience and creating new components or variations to support e-commerce use cases.
Participated in an internal design mentorship initiative, working with a mentee to establish measurable goals, set a meeting cadence, and identify strengths and growth areas.

Senior Product Designer, Cloud Security / Jul 2017 – Oct 2019

Cisco Umbrella. San Francisco, CA • Hybrid

Designed experiences that empowered network and security administrators with tools to efficiently manage and maintain secure systems while overseeing the Umbrella Design System. Developed user experiences for the cloud-delivered firewall and tunnel management UX, leveraging user research, iterative mock-ups and prototype testing.

Facilitated workshops, user studies, customer calls, and synthesized qualitative data to inform design decisions, including organizing design system workshops.
Acted as the "unofficial" Product Design Manager for the Umbrella Design System (UDS), mentoring designers, organizing critiques, and delegating work, leading to 100% design system adoption by feature teams within the first year of redesign.
Increased frontend development contributions to the UDS library by over 23%, with the design system website referenced an average of twice per week.
Developed and managed a quarterly engagement and satisfaction survey, implemented Google Analytics for the UDS website, and tracked projects via JIRA, resulting in a 4 out of 5 overall satisfaction rating from feature teams.

Senior Product Designer, Cloud Security
Jul 2017 – Oct 2019

Cisco Umbrella. San Francisco, CA • Hybrid

Facilitated workshops, user studies, customer calls, and synthesized qualitative data to inform design decisions, including organizing design system workshops.
Acted as the "unofficial" Product Design Manager for the Umbrella Design System (UDS), mentoring designers, organizing critiques, and delegating work, leading to 100% design system adoption by feature teams within the first year of redesign.
Increased frontend development contributions to the UDS library by over 23%, with the design system website referenced an average of twice per week.
Developed and managed a quarterly engagement and satisfaction survey, implemented Google Analytics for the UDS website, and tracked projects via JIRA, resulting in a 4 out of 5 overall satisfaction rating from feature teams.

Senior Product Designer, eCommerce / Jun 2015 – Jun 2017

BigCommerce. San Francisco, CA • Hybrid

Developed intuitive interaction and visual design that empowered customers to create online stores on a robust, feature-rich, e-commerce platform. Created solutions for merchants to use to perform e-commerce processes including channel and product listing management, payments, checkout, discounting, shipping, orders, and conversation rate optimization.

Shaped user experience through an iterative design process, leveraging user research and business insights, and refining solutions through collaborative critiques with design peers.
Designed a new discounting structure that achieved 100% task success rates for creating BOGO discounts and a 91% overall net promoter score among study participants.
Mentored students through partnerships with BigCommerce and General Assembly, providing guidance and support to aspiring designers.

Senior Product Designer, eCommerce
Jun 2015 – Jun 2017

BigCommerce. San Francisco, CA • Hybrid

Shaped user experience through an iterative design process, leveraging user research and business insights, and refining solutions through collaborative critiques with design peers.
Designed a new discounting structure that achieved 100% task success rates for creating BOGO discounts and a 91% overall net promoter score among study participants.
Mentored students through partnerships with BigCommerce and General Assembly, providing guidance and support to aspiring designers.

Product Designer, Mobile / Dec 2012 – Jun 2015

Workday. Pleasanton, CA • Hybrid

Created engaging user-centered designs that allowed workers to easily manage daily business processes from their tablet or mobile phone. Defined interactive mobile redesign efforts by developing design proposals, icons, and other digital assets. Refined Workday Mobile for Android users.

Utilized storyboarding and animation techniques to demonstrate component and screen animations, collaborating with iOS developers to fine-tune and optimize animations for performance and load times.
Served as Interim Product Design Manager for Workday Mobile during a critical phase of the mobile redesign project, leading the team to deliver comprehensive sets of redesigned workflows to iOS developers in the absence of the formal Product Design Manager.

Product Designer, Mobile
Dec 2012 – Jun 2015

Workday. Pleasanton, CA • Hybrid

Utilized storyboarding and animation techniques to demonstrate component and screen animations, collaborating with iOS developers to fine-tune and optimize animations for performance and load times.
Served as Interim Product Design Manager for Workday Mobile during a critical phase of the mobile redesign project, leading the team to deliver comprehensive sets of redesigned workflows to iOS developers in the absence of the formal Product Design Manager.

EDUCATION //

Master of Fine Arts, Graphic Design / Sep 2003 – May 2007

Academy of Art University. San Francisco, CA • GPA: 3.2

Master of Fine Arts, Graphic Design
Sep 2003 – May 2007

Academy of Art University. San Francisco, CA
GPA: 3.2

Bachelor of Arts, Graphic Design / Aug 1997 – May 2001

Jackson State University. Jackson, MS • GPA: 3.6

Bachelor of Arts, Graphic Design
Aug 1997 – May 2001

Jackson State University. Jackson, MS

GPA: 3.6

CERTIFICATION //

Certificate, Mobile UX/UI Design / Nov 2013

San Francisco State University. San Francisco, CA

Certificate, Mobile UX/UI Design

Nov 2013

San Francisco State University. San Francisco, CA

Certificate, Design Leadership / Jul 2019

Cooper Professional Education. San Francisco, CA • Credential ID: 13822465

Certificate, Design Leadership

Jul 2019

Cooper Professional Education. San Francisco, CA • Credential ID: 13822465

SKILLS //

Software: Figma, Framer, Photoshop, Illustrator, Google Suite, Keynote

Expertise: Accessibility, Design Systems, Design Thinking, Information Architecture, Interaction Design, Mobile UX, Prototypes, Responsive Web, Typography, Usability, UI/UX, User Testing, Visual Design, Wire-framing, Critique, Collaboration, Design Advocacy, Design Leadership, Mentorship, Planning, Strategy

Industry: B2B, B2C, Business Tools, SAAS, Cybersecurity, Developer Tools, E-commerce

ACTIVITIES //

Frontify, Designers in Front / 2023

First featured designer

Judge, AAU Winter Show / 2022

Part of judging committee for MFA/BFA graphic design portfolios

Presenter, BRIDGEGOOD + Twitter / 2021

Presented resume tips for junior designers

Design Mentor / 2020 – Present

Pro-bono 1:1 sessions with designers

Revision Path Podcast, Episode 209: Frances Liddell / 2017

Podcast Interview